The competition between dating apps has always been fierce. Most of the top dating apps have been seen to fight against each other regarding services offered, but recently Match Group has taken the fight to an ugly turn.
Match Group has filed a lawsuit against female-friendly dating app Bumble claiming that Bumble creator has copied the design from one of the subsidiaries, Tinder. It also claims that the executives of Bumble have stolen some of the trade secrets. Bumble has responded quite strongly and has already shown that they are up for a fight in court by taking out a page advertisement on newspaper in a blog form letter to Match Group.
In the ad, Bumble creator Whitney Wolfe has written that the lawsuit was a scare tactic by the Match Group to take over the company. Match Group had tried to purchase Bumble last year and had offered $450 million to the creator, but Whitney Wolfe wanted to grow the company further, so she declined. The lawsuit is a way to scare the creator of Bumble into selling it before they lose money to the lawsuit. But, Whitney Wolfe has made it clear that she would respond to the baseless allegations in court and that they were ready as they have done nothing wrong.
Read more: Bumble CEO: I Don’t Think About Tinder
Bumble was created by Whitney Wolfe after she left Tinder over position abuse by another co-creator. Even though she was one of the early creators of Tinder, she was forced to leave the company without a penny. She then filed a lawsuit against Tinder and won. It was then that she launched Bumble and within a few months, it rose and started to give fierce competition to Tinder. Match Group that owns Tinder had been trying to buy it since then. But, all its efforts are in vain. Just a couple of months back, Match Group had again attempted to purchase Bumble showing that they were still interested. The lawsuit just seems to be a scare tactic as Bumble has been around for over four years and they never had any patent issue before.
Whitney Wolfe, the CEO of Bumble, had set the dating app Bumble entirely different from other dating apps. The company takes the safety of its users quite seriously. Even before the #metoo movement became famous, the company has been banning people who harass other users on its platform. The company pride itself in being a company that not just offer an online messaging dating service but also takes responsibility for its user’s behavior.