Bruno Fagali and His Nova/sb Leads by Example; It Wins the Pro Ethics Label Again

Bruno Fagali is a well known pro-corporate ethics compliance advocate. He also happens to be at the helm of one of the most successful advertising companies that Brazil has ever seen. Bruno Fagali has, for the second time in two years demonstrated that he walks his talk. Nova/sb has been awarded the Pro-Ethics Label. The label is a highly prestigious one that is recognized by the Ministry of Transparency and Controller General. In a report featured on FagasPress, it is indicated that the label was put into effect in 2010.

The Pro-Ethics Label

It was started in 2010 with an aim of promoting integrity among corporate firms in Brazil. It is also meant to acknowledge the companies that are making efforts to make ethics compliance a reality across the board. The central objective is laced with the intention to get rid of corruption. Nova/sb was given the Pro-Ethics Award during an occasion that was also graced by the CFO, Mr. Oscar Kita and Bruno Fagali himself. Bruno Fagali is the Corporate Integrity Manager at Nova/sb. Others in attendance include the Director of Content and Information, Ms. Cristina Goncalves, Bob Vieira da Costa; the Associate President, and the Brazilian Chapter Director Cristina Gutenberg.

What One Must Fulfill to earn the Pro-Ethics Label

In furtherance of the campaign by Bruno Fagali for ethics compliance among corporate entities, the Pro-Ethics Label is not an easy feat to achieve. One must formally file a request with the ministry but there is a 5-months waiting time period between the lodging of the request and the awarding event. During the 5 months waiting period, many applicants are eliminated through a vetting process. For instance, there were over 375 companies that requested to be awarded the seal this year. It is worth noting that owing to the competitiveness of the award; only 23 companies were recognized with the seal. The figure, thus, represents only 6% of the applicants. There is a scramble for the seal right now. There has been a 92% increase in the number of companies that have registered, seeking to be granted the seal. It is clear that Bruno Fagali is fast gaining ground in his anti-corruption and ethics compliance. Companies are now able to fine-tune and adopt best practices.

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